Mario Guzman
President
Mario runs sales the way an engineer runs a process: define the stages, measure the variance, remove the constraint.
He brings 30 years in industrial and heavy-equipment markets across 100+ countries: Quaker Chemical, nearly 14 years at Caterpillar, founder of a $1.2M consultancy, and VP of Sales leading a six-person team across five countries.
Selected results
- Grew Caterpillar's industry sales share in the South America region from 35% to 48% across a 32-dealer Latin American network
- Led a Six Sigma Black Belt project that secured $200M in new machine sales during a global tire shortage
- Raised EBITDA 13% at Raycore Lights with a 2% price increase implemented through the distributor network
- Built GB Consulting to $1.2M in annual revenue within three years, serving Oemeta and General Motors in Mexico
- Added six product lines and $1M+ in incremental sales in Latin American mining at Eymaq
- Saved $3M a year on a $30–40M purchasing budget across two Caterpillar plants
He adds the most value at companies that sell through dealers and distributors, businesses expanding into Mexico and Latin America, and organizations moving from founder-led selling to a managed sales function. Having worked in engineering, purchasing, product management, marketing and sales, he builds sales plans that operations, finance and the factory can deliver.
Today he leads GRBG, providing fractional sales leadership to $5M–$50M industrial B2B companies.
- Education
- BS Mechanical Engineering (Tecnológico de Monterrey) · MS Engineering Management (University of Dayton) · MBA · Six Sigma Black Belt
- Languages
- English · Spanish · Portuguese · French