Your company has outgrown founder-led sales, but a full-time VP of Sales isn't the right hire yet. GRBG installs and runs the sales-management system: cadence, pipeline, forecasting, rep accountability and coaching. We build and lead the sales organization. Your team closes the business.
GRBG works with privately held and PE-backed B2B companies where sales has grown faster than the management around it. If three or more of these sound familiar, we should talk.
One progression: diagnose, advise, lead, embed, or cover a leadership gap with an interim VP. A consultant recommends changes. A fractional sales leader implements them and holds the team accountable.
For owners who know sales is underperforming but not exactly why.
For an owner, GM or sales manager who runs the team and wants senior guidance.
GRBG operates as your part-time sales leader and owns the operating rhythm.
For companies that need a VP or Director of Sales, just not five days a week.
For a search, a departure or a transition, when the sales team can't go without a leader.
Leadership engagements are priced by the month, not the hour. You're paying for responsibility for the sales function. Monthly engagements have a 3-month minimum, then 30 days' notice with a documented handoff. GRBG does not work with your direct competitors during an engagement. Prospecting labor and individual selling are scoped separately.
Scoped individually, delivered on their own or alongside a leadership engagement.
| Before | After GRBG |
|---|---|
| Sales depends on the owner | A weekly management cadence the team runs without you |
| Forecast is a guess | Defined stages and forecast rules reviewed every week |
| CRM is a contact list | CRM is the tool leadership manages from |
| Activity without accountability | Named next steps, KPIs and 1:1s for every rep |
| Process lives in people's heads | A documented sales process and playbook |
| Distributors managed by relationship | Channel coverage, targets and reviews |
We commit to installing the system and running it. We don't promise revenue figures we haven't measured with you.
Where does sales depend on you today, and why is it a problem now rather than in six months?
If the cause isn't clear, start with the Assessment. If the leadership gap is obvious, go straight to Fractional Leadership.
Agree on the baseline, the three highest-priority changes and how progress will be measured.
Most fractional sales leaders come from software. GRBG's leadership comes from the businesses we serve: manufacturing, industrial chemicals, equipment dealer networks, distribution and logistics, with commercial work across the U.S., Mexico and Latin America.
We've carried forecasts, managed distributors, trained technical sales teams and owned businesses ourselves. GRBG's consulting work dates back to 2016.
30 years in industrial and heavy-equipment markets: Quaker Chemical, nearly 14 years at Caterpillar, founder of a $1.2M consultancy, and VP of Sales leading a team across five countries. Grew Caterpillar's industry share in South America from 35% to 48% across 32 dealers. Mechanical engineer, MBA, Six Sigma Black Belt. Works in English, Spanish, Portuguese and French.
GRBG runs its own automation and AI infrastructure, so pipeline dashboards, CRM workflows and weekly sales reporting are built in-house as part of the engagement.
Fifteen minutes. We'll look at how sales is managed today and tell you whether you need a diagnostic, advice or a leader.